Frequently Asked Questions

- It depends! In general, we start with ideas and goals. What will the video or videos communicate? What is the purpose of the video and what will it generate? Is it for a brand campaign where you want your customers to feel something specific or do you wish to sell a product or service in a fast/efficient way?

When we've got the "why" settled out, we'll move on to concept/story, location scouting, make a complete list of what we need and plan the production day(s) thoroughly with equipment and people involved. For some projects, this process is a quick one and for others, it means significant work. Once all the filming is complete and we have the raw material, we'll proceed to editing, color grading, sound mixing/design and finishing / delivery to client.

Our focus is always on customer service; that you as a client should feel confident and included throughout the whole filmmaking process whether short or extensive!

- The cost of a video production varies significantly and mainly, the level of ambition is the deciding factor. Some projects are as easy as talking things over and start shooting, while others involve lots of pre-production, more team/parties included, more extensive lighting solutions and multiple steps of post production. For simpler solo shoots, the overall cost is usually around EUR 2500 - EUR 3500 (excl VAT), depending on the amount of camera & lighting gear brought to set. For commercial projects, we usually work with budgets from EUR 5000 - EUR 25 000 (excl VAT) but the costs increase significantly if multiple shooting days are needed.

As much as possible, we try to work with fixed quotes but always reach out with requests and a job description and we'll start there!

- No worries, not everyone has these insights in-house or a communications agency to help out. By first setting up a meeting (physical or digital), we'll answer the most important questions and can then proceed to help you implement a strategy. That can include advice on how you can best manage your new content as part of your marketing budget.

- Our everyday equipment includes a Sony FX6 4K full-frame cinema camera, Zeiss Otus premium optics, DJI Inspire 3 8K Cinema drone, a few stills cameras and a range of reliable lighting and audio/microphone gear for different use cases.

For larger/commercial shoots, we usually work with local rental companies to optimize results based on the agreed budget. Such productions can include camera systems like the ARRI Alexa Mini LF, RED DSMC2, Ronin 4D etc.

- For small projects, we can usually deliver a first draft within 3-4 working days. In some cases, extra quick turnovers are required and I always try to find the best compromise between quality and efficiency. For larger projects, the delivery time for the first draft is obviously longer.

- The scale of the production is always adapted to your needs and your budget. We'll happily work flexibly as a "one man band" and we are comfortable directing, photographing and handling all the tech - but most often a small team is required especially on commercial sets. We will happily produce the film and can handle planning, pre production as well as hand picking a crew for you - saving you both time and resources.

- In terms of late cancel, we charge 50% within 24 hours from the start time of shooting. For cancels on the same day (applies to 06.00 and forward), a full 100% of the agreed rate for that given day applies.

- We are registred operators at Transportstyrelsen (Swedish authority) and holds a European EASA-certificate for drone category A1/A3 as well as A2. This, in combination with 5+ years of working flight experience, high technical know-how and regular equipment checks mean a low risk for you and your surroundings during flight. All missions are carried out according to current laws and local restrictions, with respect for nature reserves and - for flights in other than uncontrolled air space - of course with a permit from the local airport / air traffic control. If the imagery contains so called "geographical information", an application followed by a written permit from Lantmäteriet is needed prior to delivery which I will take care of (applies to Swedish flights). Don't hesitate to reach out if you have any questions.

- For the safety of everyone involved, indoor flights occur only under certain and very controlled circumstances. For indoor flights we usually use the compact (but excellent) Mavic 3 Cine drone platform. Contact us for more information.

- Not currently, but we are happy to work with some of our Swedish collegues who specialized in FPV drone filming.

- A risk assessment is always done prior to flying. In case something unexpected happens during the flight that compromises the security for participants, non-participants or the gear itself, the flight will immediately be aborted. We also have insurance that covers you and your property, should an unlikely accident occur. Do take note that drone flying will NOT take place further than 1000 meters from the transmitter and also not during rain, snow or winds above 12 meters / second. No exceptions are made!

- Awesome! Firstly, we'll book a meeting where we'll talk about your needs and ideas and go through the most important points regarding the overall look, functionality, layout and content of your website. We will then proceed to make a visual scratch layout in Figma based on your information, that we can look at and discuss together.

Once we've agreed on the overall look and feel of the site, we'll proceed to build it in Webflow - completely custom of course with excellent, modern tools for CMS, SSL and client editing.

- The cost of a website varies (surprise) depending on how extensive and complex it is, but the offer is always adapted to your company's specifik needs and requests. We also offer 'package solutions' where we include both the website and content production (photo, film, copy). Contact us for more information!

- Simple anser - No! We are strong advocates in favor of Webflow and all the advantages this tool offers, that will make both the design/building process and your experience as a client feel much more modern and intuitive compared to Wordpress.

More basic, drag & drop-style builders like Wix & Squarespace are in our humble opinion far too limited in functionality. Especially when it comes to custom solutions and responsive designing.

- We regularly work in Google Ads & Facebook Ads Manager, setting up custom campaigns towards requested goals for my clients and monitoring/reporting back the results.

- Quality SEO should ideally be a foundation of every new website. When you get your finished site delivered, you can be sure it's as Google-friendly as possible according to given circumstances. No "magical" SEO tricks. Instead we achieve real results by making a quality site first; with a solid HTML & link structure, focus on relevant search terms and optimizing performance, copy, image metadata and so on. Usability on mobile devices is especially prioritized.

Together, these factors provide great conditions for ranking high on Google.